The Digital Marketing Specialist is responsible for executing and optimizing paid media campaigns, supporting lead generation, and engaging with Finalsite’s community of school marketing professionals across digital channels. This role blends analytical rigor with creative execution, ensuring campaigns deliver measurable ROI and strengthen our reach. This individual will play a key role in managing day-to-day campaign operations, testing new channels, and collaborating across the growth marketing team.
100% Remote - Anywhere within the US
Paid Media & Campaign Execution
Launch and monitor day-to-day paid campaigns across Google, Meta, LinkedIn, and other emerging platforms.
Execute A/B tests for ad creative, copy, and landing pages to improve performance.
Collaborate with the content team to develop engaging ad creative and assets.
Community Engagement
Support community-building efforts, including engagement in Finalsite’s community groups and virtual events.
Partner with the Sr. Growth Marketing Manager to identify opportunities for retargeting and nurture strategies across community and paid channels.
Collaboration & Reporting
Collaborate with the team’s email marketing manager to align ads with nurture campaigns and lifecycle initiatives.
Report on campaign insights to guide strategic planning.
Stay current on trends in paid media, community engagement, and education marketing.
Bachelor’s degree in Marketing, Communications, or related field preferred.
1–3 years of experience in digital marketing and/or paid media execution.
Proficiency with ad platforms (Google Ads, Meta Business Manager, LinkedIn Campaign Manager).
Strong analytical skills with the ability to interpret campaign data and translate it into actionable insights.
Excellent communication and collaboration skills.
Experience in education marketing a plus.
Finalsite offers 100% fully remote employment opportunities, however, these opportunities are limited to permanent residents of the United States. Current residency, as well as continued residency, within the United States is required to obtain (and retain) employment with Finalsite.
Finalsite is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. EEO is the Law. If you have a disability or special need that requires accommodation, please contact Finalsite's People Operations Team. Finalsite is committed to the full inclusion of all qualified individuals. As part of this commitment, Finalsite will ensure that persons with disabilities or special needs are provided a reasonable accommodation. Ensure your Finalsite job offer is legitimate and don't fall victim to fraud. Ask your recruiter for a phone call or other type of verbal communication and ensure all email correspondence is from a finalsite.com email address. For added security, where possible, apply through our company website at finalsite.com/jobs.
...are hiring immediately for a full time COFFEE BAR SUPERVISOR position. Location :... ...in the world? Were hiring! Bon Apptit Management Company operates more than 1,000 cafs around... ...: Retirement Plan, Associate Shopping Program, Health and Wellness Programs,...
...Full Time or Part Time Advanced Practice Provider (Nurse Practitioner or Physician Assistant) position in Tallahassee, FL. We are seeking a Full Time or Part Time Nurse Practitioner or Physician Assistant to join our Outpatient Nephrology Practice located in Tallahassee...
...Clinical Laboratory Scientist II - Blood Bank Join the transformative team at City of Hope , where we're changing lives and making a real difference in the fight against cancer, diabetes, and other life-threatening illnesses. City of Hope's growing national system...
...We are seeking an experienced Marketing Senior Manager to join our success and lead our digital marketing team and efforts. The successful candidate... ...and Magento. This is a hybrid role, in office three days per week. Why Work Here? Successful, growing company...
...passionate about travel and love helping others create unforgettable experiences? Were seeking enthusiastic individuals to join our team as Entry Level Personal Travel Advisors. This virtual opportunity is ideal for travel lovers who enjoy supporting others in planning...