Job Description
Position Overview: The Marketing Coordinator manages and executes digital marketing efforts, focusing on boosting online visibility through search engine optimization (SEO) campaigns, while supporting broader campaigns, by creating and coordinating content, tracking performance, and ensuring brand consistency, all to drive sales and achieve company goals.
Compensation:
Responsibilities: - Support the marketing department's initiatives with the planning, executing, and tracking of marketing programs such as email, event, social media, or content marketing
- Conduct market research and identify trends
- Develop and manage content and social media marketing programs, including blogs and public relations efforts
- Coordinate marketing events, including overseeing logistics, managing registrations, coordinating with vendors, creating itineraries, and ordering marketing collateral
- Coordinate product, event, or content email marketing campaigns, including copy, scheduling, testing, and database management
- Create, proofread, and edit copy for various marketing channels, ensuring consistent messaging
- Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports for the management team
- Execute tests, collect and analyze data and results, and identify trends and insights to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Optimize copy and landing pages for SEO
- Perform ongoing keyword discovery, expansions, and optimization
- Research and implement search engine optimization recommendations
- Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitiveness
- Other duties as needed assigned by supervisor
Experience Required: - 5+ years of experience in marketing coordination, preferably in Architectural, Construction, or Home Improvement industry
- Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- In-depth experience with website analytics tools (e.g., SEM Rush, Click Equations, Marin, Kenshoo, Search Ignite)
- Must have strong organizational and project management skills, as well as attention to detail
- Excellent verbal and written communication skills, as well as outstanding copywriting and proofreading skills
- Must be a self-starter individual with the ability to independently move projects forward, prioritize tasks, and meet deadlines
- Strong documentation, analytical and reporting capabilities
- High level of creativity
Education/Licenses/Certification/Formal Training: - Bachelor's Degree in Marketing, Business Administration, Communications, or a related field
Job Tags
Full time,