Sales Associate - Russell Marine Boating Outdoors Job at Russell Marine, Alexander City, AL

OHN6Y1dOd2M3bmFrdTRqLzB3TVVmNUJF
  • Russell Marine
  • Alexander City, AL

Job Description

Sales Associate – Russell Marine

Location: Russell Marine - Lake Martin / Alexander City / Smith Lake
Position Type: Full-Time
Department: Sales

Position Summary

As a Boat Salesman at Russell Marine, you will represent one of Alabama’s premier marine dealerships, helping customers choose the perfect boat for their lifestyle on the lake. You will guide buyers through the full sales process—from initial consultation and boat selection to financing and delivery—while upholding Russell Marine’s standard of exceptional customer service.

Key Responsibilities

  • Greet customers and build strong relationships while representing Russell Marine’s brand and values.
  • Assess customer needs to recommend appropriate boat models across leading brands such as Sea Ray, Nautique, GODFREY Pontoons, SPORTSMAN Center Consoles and more.
  • Conduct boat presentations, walkthroughs, and on-water demonstrations on Lake Martin or other Russell Marine locations.
  • Generate accurate price quotes, negotiate effectively, and close sales to meet monthly and annual goals.
  • Prepare and finalize paperwork including purchase agreements, financing, registration, and warranties.
  • Maintain knowledge of current and incoming inventory across Russell Marine’s various locations.
  • Collaborate with the service department to ensure seamless boat preparation, delivery, and after-sale support.
  • Participate in dealership events including demo days, boat shows, and promotional activities.
  • Maintain a professional appearance and ensure the showroom and lot are customer ready.
  • Stay current with boating trends, marine technology, and training opportunities offered by Russell Marine.

Qualifications

  • Previous experience in sales (marine, automotive, RV, or powersports preferred).
  • Strong customer service and communication skills with a genuine passion for boating and lake lifestyle.
  • Knowledge of boats, marine engines, and lake recreation—or willingness to be trained by Russell Marine.
  • Ability to work weekends and peak-season hours.
  • Valid driver’s license; boating certification (or ability to obtain one).
  • Self-motivated, goal-oriented, and comfortable working in a high-traffic dealership environment.

Skills amp; Competencies

  • Sales negotiation amp; closing skills
  • Customer relationship building
  • Product knowledge in marine brands
  • Ability to conduct sea trials amp; walkthroughs
  • High attention to detail amp; organization
  • CRM and basic computer proficiency

Compensation:

• Base Salary plus commission

• Health, Dental, Life Insurance

• 401K

• 2 weeks paid vacation

• Profit Sharing

About Russell Marine

Russell Marine is one of the largest and most respected marine dealerships in the Southeast, offering top boating brands, and premium service

centers, and multiple marinas

locations. As part of the Russell Lands family, the company provides customers with an exceptional boating experience on Lake Martin and beyond.

Job Tags

Full time, Weekend work,

Similar Jobs

Everglades Equipment Group

Outside Sales / Customer Service Representative Job at Everglades Equipment Group

 ...by traveling to customer locations, perform follow-up activities on complete goods, address customer concerns, promote aftermarket sales, furnish technical support where applicable and collect profiling information to enhance the customer experience. Sells all new and... 

RedPeg Marketing

2026 Summer Internship - Graphic Designer Creative Intern Job at RedPeg Marketing

 ...2026 Summer Internship Job Description ***This internship will run from May 18 2026 - August 7, 2026 and will require at least three days a week in person at the VA office.*** Location: Alexandria, VA / Hybrid Title: Graphic Designer - Creative Intern Reports... 

Eataly North America

Bread Baker Job at Eataly North America

 ...homemade products LEARN through our classes and our teams product knowledge Job Description In Eatalys 24-hour operating bakery, a Bread Baker is responsible for producing delicious bread and focaccia in accordance with our authentic Italian recipes. Reports... 

BETTER LIFE (HONGKONG) CO., LIMITED

English anchor Job at BETTER LIFE (HONGKONG) CO., LIMITED

1.1. No limitation on education background and gender, fluent oral English, and barrier free communication;2.2. Good image and temperament, lively personality, good at mobilizing atmosphere;3.3. Love short...

University of Minnesota

Farm Equipment Operator (FEO) Job at University of Minnesota

 ...school diploma/GED and a minimum of 3 years of experience operating a variety of power-driven farm implements such as tractor, cultivator, disc ripper,...  ...systems, climatology and renewal energy. The Farm Equipment Operator is a 10-month position and is responsible for...